Our Services

Health Insurance

Affordable Health Insurance from Goodfriend Health Insurance Advisors, your local Blue Cross Blue Shield of Florida agency.


BlueMedicare health plans from Florida Blue––helping you stay healthy for life. We will help you understand your options.

Dental Insurance

Regular preventive dental care will help you maintain not only your good oral health, but good health in general.

Term Life Insurance

Term is The least expensive form of life insurance, which protects your family in the years you need it the most.

Indexed Universal Life Insurance

Innovative life insurance that accumulates wealth, is accessible without tax penalties, and protects your family.

Retirement Planning

Family Retirement Plan™ is about Making the Most Out of Life™ and preparing today for a prosperous tomorrow.

Recent News


Diabetes & Diet: 7 Foods That Control Blood Sugar

When you have type 2 diabetes, what you eat can help you control your blood sugar, stave off hunger, and feel full longer.

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Sarasota Memorial Hospital is in our BlueMedicare Advantage Networks

Are you concerned about losing Sarasota Memorial Hospital in your Medicare Advantage plan? We have it in our BlueMedicare Advantage

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Goodfriend Health Insurance Advisors

Fall Events

These are the events where our Goodfriend Health Insurance Advisors will be participating this Fall season: Florida Air Show 28000 Airport Rd

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forest bathing

Forest Bathing Harnesses Nature to Boost Health

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Forest bathing requires a new way of looking at nature, at least for hikers, walkers, and bikers who take to the woods for adventure.

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What Our Clients Say

Just a note to thank you for the Stone Crab tickets. We had a great time. We also appreciate your advice and service with our hospitalization plans.

Jim and Judy Kuhl

( Florida )

Brian is not just our financial and healthcare advisor but has been our friend for the past 15 years. He has always been there for us and has even gone "above and beyond"! We don't know where we would be without Brian's help, advice and friendship.

Joe and Lynn DeRuvo

( North Port, Florida )

While rapidly approaching the magical age of 65, I had many questions and concerns about my health insurance options. After receiving many pieces of mail and calls regarding Medicare insurance, Brian turned out to be the person with the most clear and simple answers to all my very complex questions. You can't go wrong with Goodfriend Health Insurance Advisors. I highly recommend them.

Ed Foster

( Port Charlotte, Florida )

We've been with Goodfriend Health Insurance Advisors since January 2015. So far our experience has been pleasant and good. They've been patient in explaining to us the various aspects of what is available for us. We highly recommend them to anyone looking for the personal attention that we have received.

Daniel and Tamara Borukhov

( North Port, Florida )

Brian---truly a good friend after all these years! I would not hesitate to recommend him to anyone.

Jim Lee

( Port Charlotte, Florida )

As a new enrollee with Medicare I needed a supplement so I called Brian Goodfriend's office as directed by an acquaintance.  I needed all the help I could get being new to it all.  Brian directed us in the right direction with a Florida Blue insurance policy.  Brian's assistant, Millie, has been so much help to me in this first year of getting it all to work for my good and I feel I have found the perfect team to help me through for which I say thank you!

Trish Grisbaum

( Punta Gorda, Florida )

I have been with Brian Goodfriend for five years and have recommended Brian and his team to many friends. Brian gives straightforward advice to suit every individual according to their health and financial situation. Brian makes the health-care industry understandable and is honest and trustworthy. If any questions arise during the year, he is patiently there for solid advice.

Bobbi Torrison

( Sarasota, Florida )

Request a FREE, NO OBLIGATION, Rate Quote from Goodfriend Insurance Today!